A ________ identifies the best media to use to deliver an advertising message to a targeted audience and is a subsection within a marketing communications plan.
A)media impression
B)media vehicle
C)gross impression plan
D)media plan
E)message plan

Question

Quizplus · Accepted Answer

A media plan is a detailed strategy that outlines how advertising time and space will be used to reach a target audience, including the best media vehicles to use. A media impression is simply the number of times an ad is seen, while a gross impression plan refers to the total number of times an ad is seen across all media vehicles. A message plan is a separate subsection within a marketing communications plan that focuses on the specific message or content of an ad, rather than the delivery method.

A ________ Identifies the Best Media to Use to Deliver