P&G is concerned that some of the controversial programming on television today hurts its brand's image if the company advertises during that type of programming.Allison suggests that P&G should develop its own family-friendly programming,assuming the total financial responsibility for producing the program and providing the accompanying commercials.What form of television advertising would P&G be undertaking?
A)sponsorship
B)participations
C)spot announcements
D)on-network syndication
E)specialty television

Question

Quizplus · Accepted Answer

P&G would be undertaking sponsorship, which involves providing financial support for a program in exchange for recognition in the show's opening and closing credits and during commercial breaks. By creating their own family-friendly programming, P&G would have control over the content and ensure that it aligns with their brand values.

P&G Is Concerned That Some of the Controversial Programming on Television