The typical radio programming day is divided into five segments called ________.
A)listener groups
B)drive times
C)coverages
D)ratings
E)dayparts

Question

Quizplus · Accepted Answer

The typical radio programming day is divided into five segments called dayparts, which are typically morning drive (6am-10am), midday (10am-3pm), afternoon drive (3pm-7pm), evening (7pm-12am), and overnight (12am-6am). These divisions are important for advertisers to target specific audience segments during the times when they are most likely to listen.

The Typical Radio Programming Day Is Divided into Five Segments