Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency.Her biggest client is P&G,a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year.Allison is putting together a media plan for P&G using a variety of media vehicles.
-Allison learns that one magazine she is considering for P&G combines information on subscribers kept in a database with a computer program to produce magazines that include special sections for subscribers based on their demographic profiles.What is this known as?
A)selective binding
B)relationship management
C)undifferentiated distribution
D)ink-jet imaging
E)satellite transmission

Question

Quizplus · Accepted Answer

The passage describes a magazine that combines subscriber information with a computer program to produce customized sections based on demographic profiles. This process is known as selective binding.

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