Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency.Her biggest client is P&G,a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year.Allison is putting together a media plan for P&G using a variety of media vehicles.
-Allison's media plan calls for advertising in national newspapers.If P&G doesn't care where its ads run in the newspaper,what rate will Allison request for her client?
A) run-of-paper (ROP) rate
B) display ad
C) supplement rate
D) classified rate
E) differential rate
Correct Answer:
Verified
Q35: Refer to the following passage to answer
Q36: P&G is concerned that some of the
Q37: Which of the following is NOT a
Q38: Which of the following is a freestanding
Q39: P&G is a major producer of consumer
Q41: In which type of radio advertising does
Q42: Local television stations that are NOT affiliated
Q43: Which of the following is the process
Q44: Which type of television advertising appears in
Q45: A(n)_ is a group of affiliated stations.
A)radio
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