The objective for the new IMC campaign for Mean Jeans is to increase share of wallet from 18% to 25%.The current share of wallet of 18% is the ________.
A)benchmark
B)baseline
C)percentage change
D)specific effect
E)target

Question

Quizplus · Accepted Answer

Baseline refers to the starting point or current situation, which in this case is the current share of wallet of 18%. Therefore, B is the best choice. A is incorrect because benchmark refers to a standard or point of reference, which is not relevant to this question. C and D are incorrect because they do not relate to the current share of wallet. E is incorrect because the target is the desired end goal, which is to increase the share of wallet to 25%.

The Objective for the New IMC Campaign for Mean Jeans