The objective for the new IMC campaign for Mean Jeans is to increase share of wallet from 18% to 25%,an increase of 7%.Which of the following is missing from this objective for it to be measurable?
A)a budget
B)a media plan
C)a time frame
D)a specific effect
E)a strategy

Question

Quizplus · Accepted Answer

The objective is missing a time frame to achieve the increase in share of wallet. Without a specific time frame, it cannot be measured or evaluated. A budget, media plan, specific effect, and strategy are helpful but not necessary for the objective to be measurable.

The Objective for the New IMC Campaign for Mean Jeans