Share of media voice is an indication of ________.
A)profit margins
B)advertising expenditures
C)the sales-expense ratio
D)share of wallet
E)product positioning

Name: Share of media voice is an indication of ________. A)profit margins B)advertising expenditures C)the sales-expense ratio D)share of wallet E)product positioning
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Question

Quizplus · Accepted Answer

Share of media voice refers to the amount of advertising presence a brand has compared to its competitors, which is directly related to advertising expenditures.

Share of Media Voice Is an Indication of ________