Refer to the passage below to answer the questions that follow.
Acme,Inc.is a U.S.manufacturer of industrial goods,such as ball bearings,filters,and valves.Acme's target market is manufacturers who purchase these goods as inputs for the systems they manufacture,such as power plants,heating and cooling systems,and ships.Additionally,even though Acme is not a very large manufacturer and has never sold a product internationally,it intends to expand into foreign markets with a valve for which it recently received a patent and that is superior to any offered anywhere in the world.As a part of this expansion,Acme is developing an IMC plan.
-Based on the information given,which area is most likely to be the primary focus of Acme's IMC planning?
A)trade sales promotion
B)packaging
C)point of purchase
D)guerilla marketing
E)specialties

Question

Quizplus · Accepted Answer

Since Acme is focusing on expanding into foreign markets with a new, patented product, their primary focus for IMC planning is likely to be on trade sales promotion in order to build relationships with distributors and retailers in these new markets.

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