Ja'Nelle is conducting a SWOT analysis for FroZenYo,a chain of frozen yogurt shops.Which of the following research findings would Ja'Nelle classify as a weakness for FroZenYo?
A)Yum Yogurt,one of FroZenYo's competitors,was featured in a USA Today article about the continued popularity of frozen yogurt.
B)Yogurt You,one of FroZenYo's competitors,recently closed two stores due to decreased sales.
C)FroZenYo's yogurt has fewer calories than Yum Yogurt's or Yogurt You's yogurt.
D)The union representing workers at FroZenYo is negotiating for a pay raise and better benefits.
E)Recent economic data indicates that people are spending more money on eating out than they did last year.

Question

Quizplus · Accepted Answer

The fact that the union representing workers at FroZenYo is negotiating for a pay raise and better benefits would be classified as a weakness for the company as it could potentially lead to increased labor costs and impact the company's profitability. The other options either provide information about competitors (A and B), a strength of FroZenYo (C), or general economic trends (E), which are not weaknesses specific to the company.

Ja'Nelle Is Conducting a SWOT Analysis for FroZenYo,a Chain of Frozen