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Advertising and IMC Study Set 2

Business

Quiz 16 :

Imc Management

Quiz 16 :

Imc Management

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The idea of ________ means that no matter the consumer's angle of vision,the brand always looks the same.
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Multiple Choice
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Answer:

E

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Through the practice of ________,the core or essence of a brand is clear in every brand message.
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Answer:

C

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Consumers draw on images from the media,word of mouth,marketing messages and more to form a(n)________ of a brand,which is how a brand impression is created.
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Answer:

C

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Which of the following is NOT a part of the typical IMC plan?
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The first step in IMC planning is ________.
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In a SWOT analysis,which of the following would be considered a threat?
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Which of the following enables consumers to self-select themselves into a brand's target market?
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Which of the following is designed to monitor all of the message delivery points for a brand?
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Touchpoint strategies and programs are sometimes referred to as ________.
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After spending 15 minutes on hold with a company's customer service line for information about a product she was considering purchasing,Cristina decided that she would buy a similar product from another company.Christina's interaction with the company is an example of a ________.
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When a brand's messages are supported by word-of-mouth comments and testimonies from users,the brand has ________.
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A SWOT analysis is used in the ________ step of developing an IMC plan.
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Which of the following is NOT a basic concept of IMC?
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Which of the following could most accurately be called part of the art of IMC management?
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On Your Side Worldwide is an international advertising company that has several departments working on different aspects of brand communication for their clients.In order to monitor and integrate this diversity of brand communication,the company must have ________.
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In a SWOT analysis,which of the following would be considered a strength?
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________ are the various ways a consumer interacts with a brand,while ________ are the brand experiences that affect a consumer's feelings about a brand.
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Which integration goal involves making all marketing communications work together so that the whole is greater than the sum of its parts?
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Lolly,Lolly,Lollypop is a candy manufacturer building its brand nationally.In addition to advertising,the company is careful about what it says,how the company performs,and what the response is from consumers.All of this is to promote one consistent message through many different aspects,also known as brand message ________.
Multiple Choice
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According to Stan Richards,three-part positioning includes identifying which of the following?
Multiple Choice
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