Which of the following could most accurately be called part of the art of IMC management?
A)a system of planned and managed activities
B)a vision of the essence of the brand
C)cross-functional management across department lines
D)communication of the unified vision of the brand by the brand steward
E)integrating the marcom tools

Question

Quizplus · Accepted Answer

The Answer of Which of the following could most accurately be called part of the art of IMC management?
A)a system of planned and managed activities
B)a vision of the essence of the brand
C)cross-functional management across department lines
D)communication of the unified vision of the brand by the brand steward
E)integrating the marcom tools

Which of the Following Could Most Accurately Be Called Part