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Advertising and IMC Study Set 2

Business

Quiz 14 :

Owned,interactive, and Earned Media

Quiz 14 :

Owned,interactive, and Earned Media

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Sign spinners are also known as ________.
Free
Multiple Choice
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Answer:

D

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What is the primary objective of point-of-sale materials?
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B

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Press releases and video releases are examples of ________ media.
Free
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A

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Which of the following describes the effect of a grocery shelf filled with packages that prominently display a brand's name or logo?
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A(n)________ is a tangible reward for a particular act,typically purchasing or repurchasing a product.
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As discussed in the chapter,________ media are created and controlled by the organization that holds the brand.
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News releases,fact sheets,and position papers are distributed through which of the following?
Multiple Choice
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Employee training and relations programs are typically run by which of the following groups?
Multiple Choice
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Yard posters,bumper stickers,and buttons are examples of inexpensive forms of ________.
Multiple Choice
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Historically,________ media has referred to gaining mentions in the news media through public relations.
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The media used in promotions for a store,product,or event are referred to as ________.
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Which of the following is typically the last ad a customer sees before making the decision to buy a brand?
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The primary purpose of a(n)________ is to identify the physical location of a store.
Multiple Choice
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The unique appearance of a company's delivery truck is an example of ________.
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Which of the following is an example of human media?
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Shelf talkers,end-of-aisle displays,and sample dispensers are examples of ________ media.
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What is the primary objective of securing naming rights for a sports arena or public building?
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The goal of ________ is to associate the brand with a fun,entertaining experience that creates positive feelings for the brand.
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The biggest advantage of owned media is ________.
Multiple Choice
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Newsletters and annual reports are both examples of ________.
Multiple Choice
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