Question 1

A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute.What type of research is the firm being asked to conduct?

Accepted Answer

The firm is being asked to conduct advocacy research which is research that is designed to support the interests of a particular party in a legal or policy dispute. It is conducted to provide evidence that supports a particular position, in this case, to support the client's defense in a legal dispute.

Question 2

The idea that information involved in a research will not be shared with others is known as ____.

Accepted Answer

Confidentiality refers to the agreement that information obtained during research will be kept private and not shared with others without the participant's knowledge and consent. Privacy refers to the right of individuals to control access to their personal information, while anonymity refers to the condition where the identity of the research participant is unknown. Consent refers to the participant's agreement to participate in the research.

Question 3

Mark is conducting research studies for two national rental car companies.Mark's action represents a potential ____.

Accepted Answer

Conducting research studies for two competing rental car companies represents a conflict of interest, as Mark may not be able to be impartial in his research and may favor one company over the other.

Question 4

All of the following are likely problems when research is rushed, EXCEPT ____.

Accepted Answer

Obtaining consumer consent is not a problem that arises from rushed research, as this is a necessary ethical step in research regardless of the timeline. However, conducting research that is not needed, addressing the wrong issue, and inadequate data analysis are all common problems that can arise from rushed research.

Question 5

A commercial marketing research company that conducts research for clients is known as a(n)____________________.

Accepted Answer

The answer of A commercial marketing research company that conducts...

Question 6

Researchers have an obligation to respect the participant's right to ____.

Accepted Answer

Researchers have an ethical obligation to ensure that participants' right to privacy is respected. Participants should feel confident that their identifying information will not be disclosed without their permission or that of their legal representative.

Question 7

Research sponsors have the obligation to respect the researcher's right to ____.

Accepted Answer

The answer of Research sponsors have the obligation to respect...

Question 8

Which of the following assures respondents that they cannot be identified or linked to their response in any way?

Accepted Answer

Anonymity assures respondents that they cannot be identified or linked to their response in any way. Implicit consent refers to a situation where consent is assumed based on the respondent's actions or lack of objection. Confidentiality refers to the protection of respondents' personal information and data. Informed consent refers to a situation where respondents are fully informed about the research study and give their explicit consent to participate.

Question 9

The team tasked with carefully reviewing proposed research designs to try to make sure that no harm can come to any research participant is called a ________________.

Accepted Answer

The Institutional Review Board (IRB) is specifically charged with overseeing and approving research proposals to ensure that the study will be conducted in an ethical manner and minimizing any potential risk to participants. The other choices may not have the same level of focus on ethical considerations and protection of research participants.

Question 10

Which agency offers syndicated research services?

Accepted Answer

The answer of Which agency offers syndicated research services?
...

Question 11

A marketing research supplier that provides standardized information for many different clients (such as different automobile manufacturers)is known as a(n)____________________ research service.

Accepted Answer

The answer of A marketing research supplier that provides standardized...

Question 12

A research supplier who designs a marketing research study that is tailored specifically to the needs of the client is using a(n)____________________ research study.

Accepted Answer

The answer of A research supplier who designs a marketing...

Question 13

A researcher working for ____ would be considered a conflict of interest.

Accepted Answer

Working for two competing firms creates a conflict of interest because the researcher could be privy to confidential information from both companies, potentially leading to bias or the unfair sharing of proprietary information.

Question 14

A political candidate asks staff workers to phone registered voters of another party to ask a leading and negative question about his opposing candidate.This is a form of ____.

Accepted Answer

This scenario describes a push poll, which is a political tactic designed to influence voters under the guise of conducting a poll. The goal is typically to spread negative information about an opposing candidate or influence the outcome of an election.

Question 15

____________________ refers to the fact that common products like cars, appliances, etc., are connected to the Internet and provide large amounts of data for marketing research.

Accepted Answer

The answer of ____________________ refers to the fact that common...

Question 16

Janice is participating in an experimental study of an herbal supplement that supposedly gives users more energy.Since starting the experiment, she has noticed that she has more energy, but in reality, she is just receiving a "blank" pill that does not contain the herbal supplement.What effect is Janice demonstrating?

Accepted Answer

Janice is demonstrating the placebo effect, which occurs when a person experiences a positive effect from a treatment that may not have any active ingredients or components. In this case, the "blank" pill is acting as a placebo, and Janice's belief in its effectiveness is producing the observed increase in energy.

Question 17

When an individual understands what the researcher wants him or her to do and agrees to the research study, the individual has given ____.

Accepted Answer

Informed consent is when an individual understands the purpose and methods of a research study and voluntarily agrees to participate. A privacy waiver and confidentiality waiver are different concepts related to the protection of personal information, and implicit consent refers to a situation where an individual's actions indicate they are willing to participate in a study without explicitly acknowledging it.

Question 18

A research organization that develops a unique methodology for studying a specialty area in marketing (such as brand-name evaluation)is called a(n)____________________ research service.

Accepted Answer

The answer of A research organization that develops a unique...

Question 19

A false experimental effect used to create the perception that some effect has been administered is called a ______________.

Accepted Answer

A placebo is a false treatment or substance that is given to participants in an experiment in order to create the perception that some effect has been administered, when in fact there is no actual effect. This is done to determine whether any observed effect is actually due to the treatment being studied or simply to the participant's expectation or belief that they have received a treatment. The other options (A, C, and D) are not accurate descriptions of a false experimental effect used to create the perception of a treatment. Research outreach refers to efforts to engage with the community and disseminate research findings. Subject manipulation involves changing a participant's behavior or environment in order to study its effects. Debriefing refers to the process of informing participants about the true nature and purpose of an experiment after it has been completed.

Question 20

Many research companies have a(n)____ that carefully reviews a proposed research design to try to ensure that no harm can come to any research participant.

Accepted Answer

The human subjects review committee (also known as an institutional review board or IRB) is specifically responsible for reviewing and approving research designs to ensure that the rights and welfare of human participants are protected. This includes ensuring that risks are minimized and that informed consent is obtained from participants.

Quiz 4: The Human Side of Marketing Research: Organizational and Ethical Issues