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Essentials of Marketing Research Study Set 6

Business

Quiz 12 :

Sampling Designs and Sampling Procedures

Quiz 12 :

Sampling Designs and Sampling Procedures

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Sampling involves using a small number of people in the target market to make conclusions about the entire target market population.
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True False
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True

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Trickle-down sampling involves using probability methods for an initial selection of respondents and then obtaining additional respondents through information provided by the initial respondents.
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True False
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False

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Larger samples allow conclusions to be drawn with more confidence that they truly represent the population.
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True False
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True

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A convenience sample is a type of probability sample.
True False
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An individual member of a population is a sample.
True False
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When a nonprobability sample is used, there are no appropriate statistical techniques for measurement of random sampling error.
True False
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The first stage in the selection of a sample is to determine the sampling frame.
True False
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The individual element in a final cluster sample is called the primary sampling unit (PSU).
True False
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Systematic sampling can, under certain conditions, yield a random sample.
True False
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A census is any complete group whose members share some common set of characteristics.
True False
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The last stage in the selection of a sample is to conduct fieldwork.
True False
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Simple random sampling ensures that each element in the population will have an equal chance of being included in the sample.
True False
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Marketing research projects almost always have budget and time constraints.
True False
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As used in sampling theory, the term random refers to the distribution of sample data.
True False
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If individuals do not opt in to receive e-mail from a particular organization, they may consider unsolicited survey requests to be spam.
True False
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Judgment sampling is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member.
True False
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Sampling frames are consistently available around the world.
True False
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As sample size decreases, random sampling error decreases.
True False
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List brokers rent lists of names, addresses, phone numbers, and e-mail addresses of specific populations.
True False
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A sampling frame is also called a "working population."
True False
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