Question 1

Provide examples of various external sources of secondary data and discuss how information, as a product, is distributed.

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Question 2

____________________ analysis is a form of data mining that analyzes anonymous point-of-sale transaction databases to identify coinciding purchases or relationships between products purchased and other retail shopping information.

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Question 3

Diverse types of data offered by a single company are known as ____________________ data.

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Question 4

Secondary data owned and controlled by a specific organization are called ____________________ data.

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Question 5

Discuss the advantages and disadvantages of secondary data.

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Question 6

___________________ is an effort that involves allowing other firms real-time access to otherwise proprietary data within the enterprise.

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Question 7

Discuss the additional challenges researchers face when using secondary data compiled outside the United States.

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Question 8

Techniques that use secondary data to select the best location for a retail or wholesale operation are called ____________________ techniques.

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Question 9

Using secondary data to study relationships between two variables is an example of ____________________.

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Question 10

Using CRM systems to create one-to-one relationships with customers for specific promotions is an example of ____________________ marketing.

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Question 11

Explain the three broad objectives that can be achieved using secondary data and give an example of each.

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Question 12

Identify various internal and proprietary sources of secondary data.

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Question 13

Predicting next month's dollar sales based on past sales for the previous twelve months is an example of a(n)____________________.

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Question 14

________________________ is one of the most used advertising tracking services today ____________________.

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Question 15

Discuss some of the questions a researcher should ask when deciding whether to use secondary data.

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Question 16

When an organization uses powerful computers to try to discover patterns of customer relationships for its products, this is known as ____________________.

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Quiz 6: Secondary Data Research in a Digital Age