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Advertising and Promotion Study Set 1

Business

Quiz 10 :

Media Planning and Budgeting for IMC

Quiz 10 :

Media Planning and Budgeting for IMC

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Which of the following explains why media planners have difficulty measuring the effectiveness of advertising and promotions?
Free
Multiple Choice
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Answer:

A

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According to Media Digest's research on Canadian media expenditures, the media type which earns the highest revenues is:
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Multiple Choice
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Answer:

B

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Media selected to ensure that a certain percentage of the target audience has favourable beliefs about the brand's benefits are most likely satisfying a media objective.
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Multiple Choice
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Answer:

A

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Each of the following is a media characteristic which may affect the achievement of specific communication objectives EXCEPT:
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If the advertiser selects media to allow immediate purchase of the brand, the media objective is most likely:
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Category need, brand awareness, brand attitude and brand trial are all examples of:
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is the number of times a receiver is exposed to a message in a given time period.
Multiple Choice
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The primary objective of is to develop a framework that will deliver the message to the target audience in the most efficient, cost-effective manner possible.
Multiple Choice
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Which of the following is NOT a factor affecting the choice of media used?
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The media plan:
Multiple Choice
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refers to the potential audience that might receive the message through a vehicle.
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The is the specific carrier within a media class.
Multiple Choice
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The wide variety of media available to advertisers is called:
Multiple Choice
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Campbell Soup is the market share leader in Canada, but many new competitors have entered the market. In order to protect their leadership position and minimize consumers' switching to one of the new brand entries, Campbell should set a media Objective.
Multiple Choice
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Media planning is not an easy task. Each of the following explains one of the difficulties inherent in the process EXCEPT:
Multiple Choice
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Each of the following satisfies a brand awareness media objective EXCEPT:
Multiple Choice
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is the measure of the number of different audience members exposed at least once to a media vehicle.
Multiple Choice
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The Globe & Mail, Maclean's, and The National Post are all examples of:
Multiple Choice
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Which of the following is NOT true about media planning?
Multiple Choice
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Which of the following is NOT a part of the media plan?
Multiple Choice
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