is the measure of the number of different audience members exposed at least once to a media vehicle.
A) Viewer number
B) Reach
C) Exposure
D) Frequency

Question

Quizplus · Accepted Answer

Reach is the measure of the number of different audience members exposed at least once to a media vehicle. Viewer number may be a similar concept, but it is not commonly used terminology. Exposure refers to the total number of times a media vehicle is experienced by all audience members. Frequency is the average number of times individual audience members are exposed to the media vehicle.

Is the Measure of the Number of Different Audience Members