Which of the following is a limitation of television as a media choice?
A) Scheduling flexibility
B) Cost efficiency
C) Selective exposure
D) Frequency

Question

Quizplus · Accepted Answer

Selective exposure refers to the phenomenon in which individuals actively seek out media that confirms their existing beliefs and attitudes, while ignoring or avoiding media that challenges these beliefs. Television may be limited in its ability to reach certain target audiences if they are not watching or receptive to the programming on the given channel or at the given time.

Which of the Following Is a Limitation of Television as a Media