The primary objective of ________is to develop a framework that will deliver the message to the target audience in the most efficient, cost-effective manner possible.
A) market segmentation
B) target marketing
C) organizational planning
D) media planning

Question

Quizplus · Accepted Answer

Media planning is the process of selecting the most appropriate media or channel to reach the target audience with a message most effectively and efficiently. It involves analyzing the target audience, researching media options that match the target audience, and devising a plan to allocate media resources. Therefore, the primary objective of media planning is to develop a framework that will deliver the message to the target audience in the most efficient, cost-effective manner possible.

The Primary Objective of ________Is to Develop a Framework That