When a channel member makes disparaging remarks about a product in order to sell a competitor's product,the channel member is engaging in:
A) The gray market.
B) Footballing.
C) Free riding.
D) Undercutting.
E) Unethical behavior.

Question

Quizplus · Accepted Answer

Footballing is when a channel member makes negative remarks about a product in order to persuade customers to buy a competitor's product. This is a deceptive tactic that undermines the trust and integrity of the channel.

When a Channel Member Makes Disparaging Remarks About a Product