Of all the elements in the marketing mix,channel members at the wholesale and retail levels view __________ as being most in their domain.
A) advertising
B) sales promotion
C) physical distribution
D) product development
E) pricing

Question

Quizplus · Accepted Answer

Channel members at the wholesale and retail levels often view pricing as being most in their domain because they are directly involved in setting final prices for the consumers, taking into account their margins, competition, and market demand.

Of All the Elements in the Marketing Mix,channel Members at the Wholesale