Which of the following is true regarding manufacturers' attempt to uncover channel members' views on the manufacturer's pricing strategies?
A) There are several methods that can be used to obtain this information.
B) It is the channel member's job to find out about channel member views.
C) Channel managers should pay particular attention to channel member views about pricing strategy.
D) Research done by outside companies can assist manufacturers obtain the needed data.
E) All of the above

Question

Quizplus · Accepted Answer

All the statements are true regarding manufacturers' attempts to uncover channel members' views on pricing strategies. Manufacturers can use various methods to obtain this information, it's beneficial for channel managers to pay attention to these views, and research by outside companies can assist in gathering the needed data.

Which of the Following Is True Regarding Manufacturers' Attempt to Uncover