In using its product line to secure new channel members,it is most important for the manufacturer to stress:
A) The functionality of the product.
B) The quality of the product.
C) The customer benefits of the product.
D) The depth and breadth of the product line.
E) The profit potential of the product.

Question

Quizplus · Accepted Answer

The profit potential of the product is the most crucial aspect for securing new channel members because it directly relates to how much money they can make from selling the product, which is typically their primary concern.

In Using Its Product Line to Secure New Channel Members,it