Selecting channel members with market coverage overlap is especially problematic for:
A) Manufacturers in highly intensive distribution.
B) Manufacturers in highly selective distribution.
C) Manufacturers of high technology products.
D) Manufacturers with large product lines.
E) It is equally troublesome for all of the above.

Question

Quizplus · Accepted Answer

Manufacturers in highly selective distribution rely on carefully chosen and limited channel members who add the most value to their product. Having market coverage overlap can lead to channel member cannibalization and brand dilution, which can be detrimental to the manufacturer's strategy in highly selective distribution.

Selecting Channel Members with Market Coverage Overlap Is Especially Problematic