According to Pegram,the most frequently used criterion for judging the acceptability of prospective channel members is:
A) Distributor sales strength.
B) Distributors' product lines.
C) Reputation.
D) Credit and financial rating.
E) Market coverage.

Question

Quizplus · Accepted Answer

Reputation is the most frequently used criterion for judging the acceptability of prospective channel members because it is a reflection of the company's past performance and its ability to meet the needs of its customers.

According to Pegram,the Most Frequently Used Criterion for Judging the Acceptability