Which of the following correctly pairs the function with its role in defining product excellence?
A) Human Resources: Manufactures to continually upgrade the quality of the attributes that are designed into the company's product offerings.
B) Marketing: Collects marketing information in order to determine which attributes are important to customers and helps create the perception of high quality.
C) Research and Development: Creates and innovates to meet the continuous product improvements made by competitors.
D) Production: Trains personnel so that the appropriate attributes are emphasized during design creation.
E) Infrastructure (leadership) : Tailors the message so that it creates a consistent image in the minds of customers.
Correct Answer:
Verified
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