Despite definite customer demand, new products often fail due to:
A) faster cycle time.
B) low customer defection rate.
C) poor commercialization.
D) increased response time.
E) the scramble to gain first-mover advantage.

Question

Quizplus · Accepted Answer

Poor commercialization is often the reason behind the failure of new products, despite customer demand. This refers to ineffective marketing, pricing, distribution, or other factors that prevent the product from reaching its intended audience and achieving success in the marketplace. The other options do not directly relate to the failure of new products due to customer demand.

Despite Definite Customer Demand, New Products Often Fail Due To