Which of the Following Is Not a Reason Why Innovation
Which of the following is NOT a reason why innovation is the primary source of competitive advantage?
A) Innovation brings new products better suited to meet customer needs.
B) Innovation improves the quality of existing products.
C) Innovation raises the cost of production.
D) Innovation can allow companies to differentiate its products.
E) Innovation can allow companies to lower their cost structure below its rivals.
What is a consequence of the lack of integration between Research & Development (R&D) and production when innovating new products?
A) Lack of integration lowers manufacturing costs and leaves less room for error.
B) Lack of integration helps lower development costs and speed products to market
C) Lack of integration ensures that products are designed with manufacturing requirements in mind.
D) Lack of integration lowers costs and increases product quality.
E) Lack of integration can lead to increases in time to market and development costs due to redesigns.
Which of the following trends has led to the fragmentation of many consumer markets?
A) Self-managing teams
B) Project management
C) Total quality management (TQM)
E) Increased response time
Customer defection rates are:
A) not directly related to unit cost.
B) an indication of a company's ability to satisfy its customers.
C) irrelevant as they are unlikely to impact advertising and marketing costs.
D) unlikely to affect sales volumes.
E) not affected by cost of products.