The ________ element of the marketing mix informs consumers about products and encourages them to buy these products using forms such as personal selling, advertising, coupons, and publicity.
A) production
B) place
C) price
D) distribution
E) promotion

Question

Quizplus · Accepted Answer

The promotion element of the marketing mix is specifically focused on informing and persuading consumers to buy products through various forms of communication such as advertising, personal selling, and promotions like coupons and publicity. The other choices (production, place, price, and distribution) are important elements of the marketing mix but are not directly related to informing and persuading consumers to buy products.

The ________ Element of the Marketing Mix Informs Consumers About