________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
A) Demand satisfaction
B) Competitive advantage building
C) Marketing
D) Total quality management
E) Value chain management

Question

Quizplus · Accepted Answer

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The other options are related to specific aspects of business, but not a comprehensive definition of marketing.

________ Is the Activity, Set of Institutions, and Processes for Creating