Which of the following is part of the product element of the marketing mix?
A) a quality discount
B) a store coupon
C) a newspaper advertisement
D) the packaging
E) publicity releases

Question

Quizplus · Accepted Answer

The packaging is an essential part of the product element of the marketing mix, as it protects the product, communicates its features, and creates an image for the brand. A quality discount, store coupon, newspaper advertisement, and publicity releases are part of the promotion element of the marketing mix.

Which of the Following Is Part of the Product Element