A fast-food chain wanted to add a new product to its breakfast menu. The company considered a pancake shaped like a muffin. The problem was determining how a customer would add syrup to the pancake while eating and driving. Fortunately, one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated. Which phase of new-product development occurred during this process with the chain and its supplier?
A) commercialization
B) technical development
C) patenting
D) product screening
E) business analysis

Question

Quizplus · Accepted Answer

The technical development phase involves the development and testing of the product concept, including determining how it will work and addressing any technical issues. In this case, the supplier developed the crystallized syrup that addressed the problem of adding syrup to the pancake.

A Fast-Food Chain Wanted to Add a New Product to Its