Which of the following costs is most likely associated with the commercialization stage of new product development?
A) implementing trade promotion plans for channel members
B) paying groups of target consumers for product feedback
C) determining the product's planned price, distribution, and marketing budget
D) developing a prototype of the product
E) identifying target markets

Question

Quizplus · Accepted Answer

Implementing trade promotion plans for channel members is most associated with the commercialization stage of new product development. This stage involves activities related to launching the product, such as promotion and distribution strategies, to ensure the product reaches its target market effectively.

Which of the Following Costs Is Most Likely Associated with the Commercialization