In the new product development process, a description of the features a product will have and the benefits those features will provide a customer is called a(n) ________.
A) product idea
B) product concept
C) product image
D) augmented product
E) product personality

Question

Quizplus · Accepted Answer

A product concept is a detailed description of the features a product will have and the benefits those features will provide a customer. It includes the target market, product design, and any unique selling points. Option A is incorrect because a product idea is a general notion of what the product will be, but it does not include a detailed description of the features and benefits like a product concept does. Option C, D, and E are incorrect because they refer to other aspects of a product's development, such as its branding, packaging, and additional services, and do not focus specifically on the features and benefits of the product itself.

In the New Product Development Process, a Description of the Features