________ is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.
A) Commercialization
B) Product testing
C) Product adoption
D) Diffusion
E) Positioning

Question

Quizplus · Accepted Answer

Product adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea. Commercialization refers to the process of bringing a product to market and promoting it to customers, while product testing involves evaluating the product's performance and quality. Diffusion refers to the spread of a product or idea through a population, while positioning refers to how a product is perceived in the minds of consumers.

________ Is the Process by Which a Consumer or Business