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Marketing Research An Applied Orientation
Quiz 14: Data Preparation
Path 4
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Question 101
Multiple Choice
In ________,also known as across-countries analysis,the data of all the respondents can be pooled and analyzed.
Question 102
Multiple Choice
________ are appropriate when one or more variables can be identified as dependent variables and the remaining are independent variables.
Question 103
Multiple Choice
For multivariate statistical techniques,when there is ________,multivariate analysis of variance and covariance and canonical correlation,and multiple discriminant analysis can be used.
Question 104
Multiple Choice
Which statement is true concerning ethical issues concerned with data preparation?
Question 105
Multiple Choice
The major multivariate technique for examining ________,is factor analysis.
Question 106
Multiple Choice
________ is within-country analysis of international data.
Question 107
Multiple Choice
________ is a multivariate dependence technique with more than one dependent variable.
Question 108
Multiple Choice
For multivariate statistical techniques,when there is ________,cluster analysis and multidimensional scaling can be used.
Question 109
Multiple Choice
Univariate techniques can be classified based on ________.
Question 110
Multiple Choice
________ is similar to that conducted in domestic marketing research.The objective is to gain an understanding of the relationships and patterns existing in each country or cultural unit.
Question 111
Multiple Choice
When utilizing univariate techniques,for metric data,when there is (are) ________,the paired t test can be used.
Question 112
Multiple Choice
When utilizing univariate techniques,for nonmetric data,when there is (are) ________,chi-square,Mann-Whitney,Median,K-S,and K-W one-way ANOVA tests can be used.
Question 113
Multiple Choice
________ are statistical techniques that attempt to group data based on underlying similarity,and thus allow for interpretation of the data structures.No distinction is made as to which variables are dependent and which are independent.