Question 1

Mail surveys,mail panels,e-mail,and Internet surveys require a large field force.

Accepted Answer

Mail surveys, mail panels, e-mail, and Internet surveys can be self-administered, and do not require a large field force.

Question 2

The potential for non-response bias increases as the response rate decreases.

Accepted Answer

Non-response bias occurs when people who choose not to respond to a survey or study differ systematically from those who do respond. When the response rate is low, there is a greater likelihood that the people who choose not to respond are different from those who do respond, potentially leading to non-response bias. Therefore, as the response rate decreases, the potential for non-response bias increases.

Question 3

Survey questionnaires may be administered in four major modes: (1)telephone interview, (2)personal interviews, (3)mall interviews,and (4)electronic interviews (Figure 6.1 in the text).

Accepted Answer

False

Question 4

Less effort is required of the respondent in a personal interview than in a telephone or mail interview.

Accepted Answer

In a personal interview, the respondent can get clues from nonverbal communication, and the interviewer can clarify any confusion or misunderstanding in real-time, making it easier for the respondent to answer the questions. In telephone or mail interviews, the respondent has to rely solely on the questions presented and cannot receive any clarifications or nonverbal cues, making it more difficult or time-consuming to answer the questions.

Question 5

Because of the mail panel members' commitment,the response rates can approach 80 percent.

Accepted Answer

The statement suggests that the response rates can approach 80 percent due to the commitment of the panel members. Therefore, it is true.

Question 6

Not all survey methods are appropriate in a given situation.

Accepted Answer

Different survey methods have their own strengths and limitations, and some methods may not be appropriate or effective for a particular situation or research question. Choosing the most appropriate survey method involves considering factors such as the nature of the population, the type of data needed, the research goals, and the available resources.

Question 7

To conduct an e-mail survey,the survey is written within the body of the e-mail message.

Accepted Answer

To conduct an e-mail survey, the survey questions are usually written within the body of the e-mail message. This allows the respondent to easily read and answer the questions without the need for opening attachments or clicking external links. However, some surveys may also include attachments or links to online survey platforms for more complex surveys.

Question 8

With the survey method of obtaining information respondents are asked a variety of questions regarding their behavior,intentions,attitudes,awareness,motivations,and demographic and lifestyle characteristics.

Accepted Answer

This statement accurately describes the survey method of obtaining information. Respondents are typically asked a range of questions about their behaviors, attitudes, and other characteristics in order to gather data on a particular topic or issue.

Question 9

The random digit dialing (rdd)technique is used to overcome the bias of business and recent numbers.

Accepted Answer

The answer of The random digit dialing (rdd)technique is used...

Question 10

Mail panels can be used to obtain information from the same respondents repeatedly.

Accepted Answer

Mail panels can be used to repeatedly survey the same respondents to gather longitudinal data or track changes over time.

Question 11

Electronic surveys can be conducted by e-mail or administered on the Internet or the Web.

Accepted Answer

Electronic surveys can be sent via email or hosted on a website for respondents to complete online.

Question 12

A mail panel consists of a large,nationally representative sample of businesses that have agreed to participate in periodic mail questionnaires and product tests.

Accepted Answer

A mail panel typically consists of a large, nationally representative sample of individuals or households, not businesses, that have agreed to participate in periodic mail questionnaires and product tests.

Question 13

Personal interviews conducted at central locations (mall intercept and CAPI)offer the least degree of environmental control.

Accepted Answer

Personal interviews conducted at central locations like malls allow researchers to control the environment to some extent, such as selecting a quiet area for the interview, unlike interviews conducted in respondents' homes or public places where the environment is less predictable.

Question 14

With computer automated telephone surveying,human intervention is needed to record the questions to be asked during the phone survey.

Accepted Answer

Human intervention is needed to record the questions to be asked during the phone survey, even though the actual survey is automated.

Question 15

A sampling frame is a representation of the elements of the target population.It consists of a list or set of directions for identifying the target population.

Accepted Answer

A sampling frame is a list or set of directions for identifying the target population, therefore the statement is true.

Question 16

In structured data collection,a formal questionnaire is prepared and the questions are asked in a prearranged order;thus the process is also direct.Direct means that the purpose of the project is not disclosed to the respondents.

Accepted Answer

Direct means that the questions are asked directly, but it does not imply that the purpose of the project is hidden from the respondents. In structured data collection, the purpose can be disclosed to ensure transparency and ethical research practices.

Question 17

The most popular data-collection method is the structured direct survey.

Accepted Answer

According to research, structured direct surveys are one of the most common and popular methods of data collection used in various research fields. However, there are other methods like semi-structured interviews, focus groups, and observations that are also popular depending on the research question and context.

Question 18

Telephones offer access to geographically dispersed respondents and hard to reach areas.

Accepted Answer

Telephones can reach respondents who are located far away and in areas that are difficult to access, making it easier to conduct surveys and gather data.

Question 19

If the use of physical stimuli is necessary,such as the product,a product prototype,commercials,or promotional displays during the interview,in-home interviews are preferable to personal interviews conducted at central locations (mall intercept and CAPI).

Accepted Answer

The answer of If the use of physical stimuli is...

Question 20

In the traditional mail interview,questionnaires are mailed to random potential respondents.

Accepted Answer

The answer of In the traditional mail interview,questionnaires are mailed...

Quiz 6: Descriptive Research Design: Survey and Observation