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Marketing Research An Applied Orientation
Quiz 12: Sampling: Final and Initial Sample Size Determination
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Question 1
True/False
In the statistical approach to determining sample size,the precision level is specified in the end.
Question 2
True/False
The statistical approach to determining sample size is based on the construction of confidence intervals around sample means or proportions.
Question 3
True/False
The process of generalizing the sample results to the population results is called statistical inference.
Question 4
True/False
When determining the sample size,if the population standard deviation,σ is unknown and an estimate is used,the standard deviation should be re-estimated once the sample has been drawn.Next a revised confidence interval should be calculated to determine the precision level actually obtained.
Question 5
True/False
Creative Research Systems (www.surveysystem.com)is a Web sites on the Internet that offer free use of sample size and/or confidence interval calculator.
Question 6
True/False
The sampling distribution of the mean is a binomial distribution.
Question 7
True/False
Assuming no measurement error,the reliability of an estimate of a population parameter can be assessed in terms of its standard error.
Question 8
True/False
The statistically determined sample size is the net or final sample size,the sample remaining after eliminating potential respondents who do not qualify or who do not complete the interview.
Question 9
True/False
The concept of a sampling distribution enables us to use probability theory to make inferences about the population values.
Question 10
True/False
When the sample size is 10 percent or more of the population size,the standard error formulas will overestimate the standard deviation of the population mean or proportion.Hence,these should be adjusted by a finite population correction factor.
Question 11
True/False
If the researcher is required to estimate several parameters,not just one,the calculation of sample size in these cases should be based on a consideration of all the parameters that must be estimated.
Question 12
True/False
The confidence level is the range into which the true population parameter will fall,assuming a given level of confidence.
Question 13
True/False
Two major nonresponse issues in sampling are improving response rates and adjusting for nonresponse.
Question 14
True/False
The sampling distribution is the probability of the values of a sampling statistic computed for each possible sample that could be drawn from the target population under a specified sampling plan.
Question 15
True/False
When using the confidence interval approach to sample size determination,if the statistic of interest is a proportion,rather than a mean,the approach to sample size determination is very different.