Question 1

Random sampling error has been found to be the major contributor to total error,whereas non-sampling error is relatively small in magnitude.

Accepted Answer

Non-sampling error can often be a significant source of total error in surveys and research, potentially even larger than sampling error, as it encompasses all other errors in the data collection process not related to the sample size, including measurement errors, processing errors, and coverage errors.

Question 2

The example given in the text stated that focus groups conducted in Saudi Arabia to determine attitude towards major appliances could be conducted the same as in the U.S.Men and women could participate jointly in the focus group.

Accepted Answer

While the example suggests that focus groups can be conducted in both Saudi Arabia and the U.S., it also notes that gender segregation is often practiced in Saudi Arabia and separate focus groups may need to be conducted for men and women. Therefore, men and women may not be able to participate jointly in the same focus group.

Question 3

Social media can be appropriate for conducting exploratory and descriptive research but not causal research.

Accepted Answer

Social media can be used for all types of research, including exploratory, descriptive, and causal research. However, there are certain limitations to using social media for causal research, such as difficulty in establishing causality and controlling for external variables.

Question 4

A useful approach for managing a project is the critical path method (CPM),which involves dividing the research project into component activities,determining the sequence of these activities,and estimating the time required for each activity.

Accepted Answer

This statement correctly describes the critical path method (CPM) for managing a project.

Question 5

The marketing research proposal does not include a reporting section because a separate final report of the research project findings is provided at the end of the project.

Accepted Answer

A marketing research proposal typically includes a reporting section that outlines how and when the findings will be communicated, even though a separate final report is provided at the end of the project. This section is important for planning and expectations setting.

Question 6

Which statement is not true about research design?

Accepted Answer

Research design is typically developed after identifying the research problem and before the detailed approach to the problem is formulated. It serves as a blueprint for the research, outlining how data will be collected, measured, and analyzed.

Question 7

Longitudinal data enable researchers to examine changes in the behavior of individual units and to link behavioral changes to marketing variables,such as changes in advertising,packaging,pricing,and distribution.

Accepted Answer

Longitudinal data allows researchers to track changes in behavior over time and connect them to marketing variables.

Question 8

The client should not take undue advantage of the research firm to solicit unfair concessions for the current project by making false promises of future research contracts.

Accepted Answer

Clients should not use false promises of future research contracts to solicit unfair concessions for the current project. This would be unethical behavior and could damage the relationship between the client and the research firm.

Question 9

According to the text,the combination of research designs employed depends on the nature of the results desired.

Accepted Answer

The answer of According to the text,the combination of research...

Question 10

Social media panels could be useful for developing new products targeted at core users of the brand.

Accepted Answer

Social media panels consist of a group of core users of a brand who provide feedback and insights about the brand's products and services. This feedback can be valuable in developing new products that are targeted at the brand's core users.

Question 11

The research design suitable for one country may not be suitable in another country.

Accepted Answer

The suitability of a research design can depend on various factors including cultural, social, economic, and political differences between countries. Therefore, what may work in one country may not be applicable or effective in another country.

Question 12

In formulating a research design,the researcher should attempt to minimize a particular source of error,not just the total error.

Accepted Answer

In research design, the goal is to minimize total error, which includes various sources of error, to ensure the validity and reliability of the study.

Question 13

The total error is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project.

Accepted Answer

The statement accurately defines the concept of total error in marketing research.

Question 14

The marketing research proposal contains the essence of the project and serves as a contract between the researcher and the respondent.

Accepted Answer

The marketing research proposal contains the essence of the project and serves as a contract between the researcher and the client, not the respondent.

Question 15

Marketing managers continually make decisions based on assumed causal relationships.Because these assumptions may be justifiable,the validity of the causal relationships need not be examined via formal research.

Accepted Answer

Assuming causal relationships without examining their validity via formal research can lead to incorrect decisions and a waste of resources. It is important for marketing managers to base their decisions on reliable and accurate data.

Question 16

A longitudinal design differs from a cross-sectional design in that the sample or samples remain the same over time.

Accepted Answer

In a longitudinal design, the same sample is followed over time, while in a cross-sectional design, different samples are compared at the same point in time.

Question 17

A major advantage of longitudinal design over the cross-sectional design is the ability to detect change as a result of repeated measurement of the same variables on the same sample.

Accepted Answer

Longitudinal designs track changes over time by measuring the same variables on the same sample at multiple points. This enables researchers to detect changes and examine patterns of development or growth. Cross-sectional designs, on the other hand, compare different groups at one point in time and do not provide information about change over time.

Question 18

The researcher defines the mission and governance of a social media community.

Accepted Answer

The mission and governance of a social media community are typically defined by its founders, administrators, or a governing body, not a single researcher.

Question 19

Sometimes,the term sample survey is used interchangeably with the term longitudinal design.

Accepted Answer

Sample survey and longitudinal design are two different research methods. A sample survey is a type of research method that involves collecting data from a sample of individuals in order to make inferences about a larger population, while a longitudinal design involves collecting data from the same individuals over an extended period of time to examine changes or patterns in their behavior, attitudes, or experiences.

Question 20

Budgeting and scheduling management tools help ensure that the marketing research project is completed within the available resources.

Accepted Answer

Budgeting and scheduling management tools help in allocating resources efficiently and tracking progress, thereby ensuring that the marketing research project is completed within the available resources.

Quiz 3: Research Design