Direct- response advertisements always contain ,making it easier for marketers to gauge the effectiveness of their sales pitches.
A)pop- ups
B)a hit button to record the number of viewers
C)a 1- 800 number or Web address
D)a mailing address for comments
E)an account number

Question

Quizplus · Accepted Answer

Direct-response advertisements are meant to prompt the viewer to take action, usually to make a purchase or request more information. Including a 1-800 number or web address makes it easy for the viewer to respond and provides a way for marketers to track the effectiveness of the ad by monitoring the number of responses received. Pop-ups, hit buttons, mailing addresses, and account numbers may be included in the ad but do not necessarily provide a direct way for viewers to respond or track the effectiveness of the ad.

Direct- Response Advertisements Always Contain ,Making It Easier for Marketers