What are two major forms of direct- response television marketing?
A)home television response and direct- response TV advertising
B)call- in response and Web- site response
C)home- selling and toll- free response
D)home shopping channels and infomercials
E)home shopping channels and podcasts

Question

Quizplus · Accepted Answer

The two major forms of direct-response television marketing are home shopping channels and infomercials. Home shopping channels are live broadcasts that sell products directly to viewers, while infomercials are pre-recorded programs that promote a product or service through a longer, more in-depth format. Call-in and Web-site response may be methods of response, but they are not forms of direct-response television marketing. Home-selling and toll-free response are not recognized forms of direct-response television marketing. Podcasts are not even a television medium.

What Are Two Major Forms of Direct- Response Television Marketing