A typical customer database is an organized collection of geographic,demographic,psychographic,and _ data about individual customers or prospects.
A)ethical
B)behavioral
C)cultural
D)emotional
E)medical

Question

Quizplus · Accepted Answer

Behavioral data includes information on customers' purchasing habits, usage patterns, preferences, and interactions with a company's products or services. This type of data is critical for developing targeted marketing campaigns and creating personalized experiences for customers. While ethical and cultural data may also be important to understand customer preferences and values, they are not typically included in a customer database. Emotional and medical data may also be sensitive and not relevant to a company's marketing efforts.

A Typical Customer Database Is an Organized Collection of Geographic,demographic,psychographic,and