Which of the following is the most accurate name for a 30- minute television advertising program marketing a single product?
A)direct- response commercial
B)infomercial
C)direct- response TV advertisement
D)integrated marketing
E)home shopping channel

Question

Quizplus · Accepted Answer

An infomercial is a 30-minute television advertising program that promotes and markets a single product, making it the most accurate name among the choices provided. A direct-response commercial usually lasts for 60 seconds or less, while the term "direct-response TV advertisement" is too broad and can refer to any type of advertisement that involves a call-to-action for the viewer to respond. Integrated marketing is a marketing strategy that involves creating a cohesive brand message across different platforms and channels, and home shopping channels are TV channels that specialize in selling a variety of products, not just a single product through a 30-minute commercial.

Which of the Following Is the Most Accurate Name for a 30-