Inspiring Toys, a small manufacturer of educational toys, is formulating a budget for next year's promotional activities. Which of the following methods should be considered to react to a short-run promotional tactic done by Mattel?
A) Spending at the same level as competitors
B) Budgeting a percentage of sales
C) Determining how much is needed to achieve objectives
D) Spending whatever is left over after other expenses are covered

Question

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The Answer of Inspiring Toys, a small manufacturer of educational toys, is formulating a budget for next year's promotional activities. Which of the following methods should be considered to react to a short-run promotional tactic done by Mattel?
A) Spending at the same level as competitors
B) Budgeting a percentage of sales
C) Determining how much is needed to achieve objectives
D) Spending whatever is left over after other expenses are covered

Inspiring Toys, a Small Manufacturer of Educational Toys, Is Formulating