An effective promotional strategy takes into account all of the following EXCEPT
A) the investments of the company.
B) the characteristics of the product.
C) learning from the competitors.
D) the costs of promotion.

Question

Quizplus · Accepted Answer

An effective promotional strategy primarily focuses on aspects directly related to marketing and sales efforts, such as the characteristics of the product (B), learning from competitors (C), and the costs of promotion (D). The investments of the company (A), while important for overall business strategy, are not a direct consideration in crafting a promotional strategy.

An Effective Promotional Strategy Takes into Account All of the Following