A widely dispersed market generally requires which of the following promotional methods?
A) Personal selling
B) Sales promotion
C) Personal promotion
D) Advertising

Question

Quizplus · Accepted Answer

Advertising is the best option for a widely dispersed market because it has a broad reach and can target a large audience without the need for face-to-face interaction. Personal selling and personal promotion require more direct interactions with potential customers, which can be difficult to manage across a wide area. Sales promotion may also be effective, but it often requires physical presence at specific locations or events, which may not be feasible in a widely dispersed market.

A Widely Dispersed Market Generally Requires Which of the Following