Your current assignment at Asia Foods is to find the major benefits people look for in product classes,the kinds of people who look for each benefit,and the major brands that deliver each benefit.What is this segmentation method called?
A) benefit
B) behavioral
C) age and life cycle
D) psychographic
E) demographic

Question

Quizplus · Accepted Answer

The segmentation method described in the scenario is called benefit segmentation, which involves dividing a market based on the benefits that customers seek from a product or service.

Your Current Assignment at Asia Foods Is to Find the Major