Markets can be segmented into groups of nonusers,ex-users,potential users,first-time users,and regular users of a product.This method of segmentation is called ________.
A) user status
B) usage rates
C) benefit
D) behavior
E) loyalty status

Question

Quizplus · Accepted Answer

This method of segmentation is based on the status of the potential customers in relation to the product. Therefore, user status is the correct choice. Usage rates refer to the extent to which customers use the product, benefit segmentation is based on the benefits customers seek from the product, behavior segmentation is based on the behavior of customers towards the product, and loyalty status is based on the degree of loyalty customers have towards the brand or product. These are different methods of market segmentation.

Markets Can Be Segmented into Groups of Nonusers,ex-Users,potential Users,first-Time Users,and