Your firm has decided to localize its products and services to meet local market demands.A good approach to use would be ________ segmentation.
A) geographic
B) benefit
C) end-use
D) customer
E) image

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market into different geographical units, such as countries or regions. This would be a good approach to use when localizing products and services to meet local market demands. By understanding the unique characteristics and needs of each geographic unit, the firm can tailor its offerings to better meet the demands of each market.

Your Firm Has Decided to Localize Its Products and Services